Conceptualizing brand values in the charity sector: the relationship between sector, cause and organization
Author:
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://www.tandfonline.com/doi/pdf/10.1080/02642060801988142
Reference86 articles.
1. Dimensions of Brand Personality
2. Do-it-yourself DRTV: a practical guide to making direct response television advertising work for charities
3. The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
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