Marketing functions and B2C e-marketplaces: An exploratory analysis-Reference-Cited by-同舟云学术

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Marketing functions and B2C e-marketplaces: An exploratory analysis

Published:2020-10-01 Issue:4 Volume:26 Page:250-262
ISSN:1046-669X
Container-title:Journal of Marketing Channels
language:en
Short-container-title:Journal of Marketing Channels

Author:

Naujoks Tobias¹

Affiliation:

1. HHL Leipzig Graduate School of Management, Leipzig, Germany

Publisher

Informa UK Limited

Subject

Marketing

Link

https://www.tandfonline.com/doi/pdf/10.1080/1046669X.2020.1828687

Reference58 articles.

1. Amazon. (n.d). Participation agreement. https://www.amazon.com/gp/help/customer/display.html?nodeId=1161302#nav-top

2. Amazon. (2014, January). Amazon enjoys record-setting year for marketplace sellers. http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=1889317

3. Amazon. (2015, January). Amazon sellers sold record-setting more than 2 billion items worldwide in 2014. http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2002794

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1. Amplifying retailers' sales with a hub's owned and earned social media: The moderating role of marketplace organic search;Industrial Marketing Management;2022-02

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