David Aaker. Aaker on Branding: 20 Principles that Drive Success. New York, NY: Morgan James Publishing (2014) pp. 208-Reference-Cited by-同舟云学术

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David Aaker. Aaker on Branding: 20 Principles that Drive Success. New York, NY: Morgan James Publishing (2014) pp. 208

Published:2016-07-02 Issue:3 Volume:23 Page:162-163
ISSN:1046-669X
Container-title:Journal of Marketing Channels
language:en
Short-container-title:Journal of Marketing Channels

Author:

Moore Mark

Publisher

Informa UK Limited

Subject

Marketing

Link

http://www.tandfonline.com/doi/pdf/10.1080/1046669X.2016.1186475

Reference2 articles.

1. To build brand equity, marketing alone is not enough

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1. Marketing research and brand management in the margarine market;Upravlenets;2024-07-09

2. EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION;Baltic Journal of Economic Studies;2023-08-25

3. EXPLORING THE SOCIAL SUSTAINABILITY OF RUBBER FARMERS – INDIVIDUAL FARMERS PERSPECTIVE;INMATEH Agricultural Engineering;2022-12-31

4. Increase brand loyalty through brand benefits on domestic products in Indonesia;Journal of Eastern European and Central Asian Research (JEECAR);2022-11-05

5. The Mathematical Structure Of Business Success;European Proceedings of Social and Behavioural Sciences;2021-04-16

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