Factors Influencing Word-of-Mouth Recommendations by MBA Students: An Examination of School Quality, Educational Outcomes, and Value of the MBA
Author:
Publisher
Informa UK Limited
Subject
Marketing,Education
Link
http://www.tandfonline.com/doi/pdf/10.1080/08841240802100303
Reference18 articles.
1. Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing
2. A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions
3. Word of mouth: understanding and managing referral marketing
4. Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments
5. Consumer evaluations of new technology-based self-service options: An investigation of alternative models of service quality
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