Destination website benchmarking: A comparative analysis of MICE destinations of Japan and five emerging destinations in East Asia-Reference-Cited by-同舟云学术

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Destination website benchmarking: A comparative analysis of MICE destinations of Japan and five emerging destinations in East Asia

Published:2023-09-11 Issue:1 Volume:25 Page:10-32
ISSN:1547-0148
Container-title:Journal of Convention & Event Tourism
language:en
Short-container-title:Journal of Convention & Event Tourism

Author:

Kang Bomi¹,Lee Jumyong²,Kim Sun-Hwa¹,Jeong Bong Keun³

Affiliation:

1. Department of Marketing and Hospitality, Resort, and Tourism Management, Wall of Business Administration, Coastal Carolina University, Conway, SC, USA

2. EON Consulting Group, Seoul, Korea

3. Department of Management and Decision Sciences, Wall College of Business, Coastal Carolina University, Conway, SC, USA

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/15470148.2023.2255732

Reference49 articles.

1. Allied Market Research. (2019). Asia-Pacific MICE industry by event type: Opportunity analysis and industry forec ast 2018–2023 . https://www.alliedmarketresearch.com/asia-pacific-MICE-industry-market/.

2. Investigating consumer ethics: a segmentation study

3. A critical review of digital marketing;Bala M.;International Journal of Management, IT & Engineering,2018

4. The structural equivalence of tourism cooperative network in the Belt and Road Initiative Area

5. Determinants of tourism success for DMOs & destinations: An empirical examination of stakeholders' perspectives

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