Strategic role of cause marketing in sustainable supply chain management for dual-channel systems-Reference-Cited by-同舟云学术

Strategic role of cause marketing in sustainable supply chain management for dual-channel systems

Published:2020-12-09 Issue: Volume: Page:1-20
ISSN:1367-5567
Container-title:International Journal of Logistics Research and Applications
language:en
Short-container-title:International Journal of Logistics Research and Applications

Author:

Wu Jie¹,Lu Wei¹,Ji Xiang¹

Affiliation:

1. School of Management, University of Science and Technology of China, Hefei, People’s Republic of China

Publisher

Informa UK Limited

Subject

Management Science and Operations Research,Management Information Systems,Business and International Management,Strategy and Management,Management of Technology and Innovation

Link

https://www.tandfonline.com/doi/pdf/10.1080/13675567.2020.1854206

Reference39 articles.

1. Agency Selling or Reselling? Channel Structures in Electronic Retailing

2. Cause Marketing Effectiveness and the Moderating Role of Price Discounts

3. Opportunities and challenges in sustainable supply chain: An operations research perspective

4. Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design

5. Retailer or e-tailer? Strategic pricing and economic-lot-size decisions in a competitive supply chain with drop-shipping

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