Virtual reality in product evaluations with potential customers: An exploratory study comparing virtual reality with conventional product representations
Author:
Affiliation:
1. a Volvo Technology Corporation , Sweden
Publisher
Informa UK Limited
Subject
General Engineering
Link
https://www.tandfonline.com/doi/pdf/10.1080/09544820500128967
Reference51 articles.
1. Dimensions of Consumer Expertise
2. Understanding Professional Media
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