Marketing health insurance products: Sources and consequences of customers’ confusion
Author:
Affiliation:
1. Amity Business School, Amity University Uttar Pradesh (AUUP), Lucknow Campus, Lucknow, India
Publisher
Informa UK Limited
Subject
Health Policy,Leadership and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/20479700.2020.1758896
Reference62 articles.
1. The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction
2. Shukla P, Banerjee M, Adidam PT. Antecedents and consequences of consumer confusion: analysis of the financial services industry. ACR North American Advances. 2010.
3. Consumer confusion in the Thai mobile phone market
4. Consumer confusion in the UK wine industry
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Planned behavior theory: Exploring health risk, insurance literacy, and infrastructure effects;International Journal of Healthcare Management;2024-02-04
2. Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure;Journal of Hospitality and Tourism Insights;2023-06-05
3. Consumer confusion and decision postponement in the online tourism domain: the moderating role of self-efficacy;Journal of Hospitality and Tourism Insights;2022-07-05
4. Consumer confusion and decision postponement in the online tourism domain: the moderating role of self-efficacy;J HOSP TOUR INSIGHTS;2022
5. Beauty matters: reducing bounce rate by aesthetics of experience product portal page;Industrial Management & Data Systems;2021-06-15
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3