An optimal advertising strategy in aesthetic medicine budgets with uncertain income-Reference-Cited by-同舟云学术

An optimal advertising strategy in aesthetic medicine budgets with uncertain income

Published:2019-11-21 Issue:3 Volume:14 Page:700-709
ISSN:2047-9700
Container-title:International Journal of Healthcare Management
language:en
Short-container-title:International Journal of Healthcare Management

Author:

Yen Hui Tzu¹^ORCID,Lin Tyrone T.¹^ORCID

Affiliation:

1. Department of International Business, National Dong Hwa University, Hualien, Taiwan

Publisher

Informa UK Limited

Subject

Health Policy,Leadership and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/20479700.2019.1690772

Reference35 articles.

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3. No More Taboo: Discursive tactics for navigating the taboo of cosmetic surgery

4. An international new venture’s commercialization of a medical technology innovation

5. The relationships between information management, process management and operational performance: Internal and external contexts

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