Effective marketing tool for the marketing professionals in healthcare organization: The 4 ‘S’ model-Reference-Cited by-同舟云学术

Effective marketing tool for the marketing professionals in healthcare organization: The 4 ‘S’ model

Published:2017-11-13 Issue:3 Volume:13 Page:201-206
ISSN:2047-9700
Container-title:International Journal of Healthcare Management
language:en
Short-container-title:International Journal of Healthcare Management

Author:

Jena Biranchi N.¹^ORCID

Affiliation:

1. Department of Health & Hospital Management, Symbiosis Institute of Health Sciences, Symbiosis International University, Pune, India

Publisher

Informa UK Limited

Subject

Health Policy,Leadership and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/20479700.2017.1402423

Reference20 articles.

1. Prioritizing of marketing mix elements effects on patients’ tendency to the hospital using analytic hierarchy process

2. Robotic Technology: In Health Care Settings the Goal—Increased Productivity (Part II) Applications Already in Use

3. Došen ĐO, Bilić V. Perceptions among Croatian surgeons of services marketing application to health care organizations. XXI (2009), br. 2, str. 203–218, UDK 658.8:617-051, Prethodno priopćenje, Preliminary communication.

4. Health literacy: an essential skill for the twenty‐first century

5. Marketing strategy: An essential component of business development for academic health centers

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Study on The Internal Determinants of Financial Sustainability Performance in Private Hospitals;Selçuk Üniversitesi Sosyal Bilimler Meslek Yüksekokulu Dergisi;2024-04-30

2. Progress and trends in healthcare marketing strategy (2018–2022): A descriptive and bibliometric analysis of the Web of Science (WOS) dataset;International Journal of Pharmaceutical and Healthcare Marketing;2024-01-01

3. Exploring Marketing Insights for Healthcare: Trends and Perspectives Based on Literature Investigation;Sustainability;2022-08-23

4. Exploring success factors of marketing in private healthcare organizations: evidence from Lebanon;Journal of Business & Industrial Marketing;2022-05-18

5. The perspectives of patients with type 2 diabetes mellitus on marketing mix elements in primary health care: a quantitative study from Lithuania;Primary Health Care Research & Development;2021