Does brand equity play a role on doctors prescribing behavior in emerging markets?-Reference-Cited by-同舟云学术

Does brand equity play a role on doctors prescribing behavior in emerging markets?

Published:2018-01-31 Issue:sup1 Volume:13 Page:1-11
ISSN:2047-9700
Container-title:International Journal of Healthcare Management
language:en
Short-container-title:International Journal of Healthcare Management

Author:

Srivastava R. K.¹,Bodkhe Jitendra²

Affiliation:

1. Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai, India

2. MGM Institute of Health Sciences, Navi Mumbai, India

Publisher

Informa UK Limited

Subject

Health Policy,Leadership and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/20479700.2017.1409954

Reference25 articles.

1. The theory of planned behavior

2. IBEF Report. Information on Indian Pharmaceutical Industry. Indian brand equity foundation. 2017. As seen on 12-11-2017:Link: Available from: http://www.ibef.org/industry/pharmaceutical-india.aspx

3. Pharmaceutical companies and physicians: Assessing their relationship

4. Physicians’ perception of generic and electronic prescribing: A descriptive study from Jordan

5. Factors impacting consumer purchase behaviour for pharmaceutical products

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