Relationship Marketing at the Service Encounter: the Case of Life Insurance-Reference-Cited by-同舟云学术

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Relationship Marketing at the Service Encounter: the Case of Life Insurance

Published:1993-01 Issue:1 Volume:13 Page:112-125
ISSN:0264-2069
Container-title:The Service Industries Journal
language:en
Short-container-title:The Service Industries Journal

Author:

Morgan Robert E.,Chadha Sanjay

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/02642069300000007

Reference60 articles.

1. Berry, L.L. 1980.Services Marketing is Different24–28. Business (Georgia State University)

2. The Service Encounter: Diagnosing Favorable and Unfavorable Incidents

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