Antecedents and outcomes of fashion innovativeness in retailing
Author:
Affiliation:
1. Department for Innovation, Business Economics and Business Sectors, The Institute of Economics, Zagreb, Croatia
2. Faculty of Economics, Marketing department, University of Split, Split, Croatia
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/02642069.2017.1408799
Reference63 articles.
1. The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations.
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4. Fashion Leaders' and Followers' Attitudes Toward Buying Domestic and Imported Apparel
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