1. Bitner, Mary Jo, 1988, ‘Evaluating Service Encounters: The Effects of Physical Surroundings and Employees Responses', Working Paper No. 7, First Interstate Center for Services Marketing, Arizona State University (July).
2. Bitner, Mary Jo, Bernard H. Booms and Mary Stanfield Tetreault, 1988, ‘The Service Encounter Diagnosing Favorable and Unfavorable Incidents', Working Paper No. 12, First Interstate Center for Services Marketing, Arizona State University (September).