Characteristics and roles of streamers in e-commerce live streaming-Reference-Cited by-同舟云学术

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Characteristics and roles of streamers in e-commerce live streaming

Published:2022-04-25 Issue:13-14 Volume:42 Page:1001-1029
ISSN:0264-2069
Container-title:The Service Industries Journal
language:en
Short-container-title:The Service Industries Journal

Author:

Zhang Shengliang¹,Huang Chaoying¹,Li Xiaodong²,Ren Ai³

Affiliation:

1. School of Management, University of Science and Technology of China, Hefei, People’s Republic of China

2. School of Economics and Management, Anhui Polytechnic University, Wuhu, People’s Republic of China

3. School of Business, State University of New York at New Paltz, New Paltz, NY, USA

Funder

National Natural Science Foundation of China

Anhui Philosophy and Social Science Planning

Anhui Polytechnic University

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Strategy and Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/02642069.2022.2068530

Reference70 articles.

1. Customer engagement and purchase intention in live-streaming digital marketing platforms

2. The attribution effects of CSR motivations on brand advocacy: psychological distance matters!

3. Building loyalty through perceived value in online shopping – does family life cycle stage matter?

4. The future of social media in marketing

Cited by 44 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender;Journal of Retailing and Consumer Services;2024-11

2. Follower attraction in live streaming: Knowledge driven by PKM and data driven by EF-LSTM;Computers in Human Behavior;2024-10

3. Unveiling the Secrets of Effective Information Management: How Does Introductory Information Influence Purchase Intention in Live-Streaming;International Journal of Human–Computer Interaction;2024-09-10

4. The Key Factors of Watching Live Streaming in Taiwanese Manufacturing Sectors Identified by the Analytic Hierarchy Process;IEEE ICEIB 2024;2024-08-29

5. Assessment of Customers’ Evaluations of Service Quality in Live-Streaming Commerce: Conceptualizing and Testing a Multidimensional and Hierarchical Model;Information;2024-08-23

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