The importance of perceived fairness in product customization settings
Author:
Affiliation:
1. Seeburg Castle University, Seekirchen am Wallersee, Austria
2. University of Innsbruck School of Management, Innsbruck, Austria
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/02642069.2020.1819252
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1. Dimensions of Consumer Expertise
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3. The Economic Approach to Human Behavior
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