Exploring interaction-based antecedents of marketing-R&D collaboration: evidence from the Taiwan’s semiconductor industry
Author:
Funder
Ministry of Science and Technology, Taiwan
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation
Link
http://www.tandfonline.com/doi/pdf/10.1080/14479338.2016.1219618
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1. New Product Development: Impact of Project Characteristics and Development Practices on Performance
2. Involving organizational buyers in new product development
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4. A conceptual framework of the impact of NPD project team and leader empowerment on communication and performance: An alliance case context
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