Why join the navy when you can be a pirate? A study of Chinese audience’s willingness to pay for the live streaming of the premier league-Reference-Cited by-同舟云学术

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Why join the navy when you can be a pirate? A study of Chinese audience’s willingness to pay for the live streaming of the premier league

Published:2022-10-27 Issue:3 Volume:26 Page:454-473
ISSN:1743-0437
Container-title:Sport in Society
language:en
Short-container-title:Sport in Society

Author:

Hu Xiaoqian Richard¹,Zhao Jiantong²,Li Jianghua³^ORCID,Bairner Alan⁴

Affiliation:

1. The Division of Sport Science and Physical Education, Tsinghua University, Beijing, China

2. The Sport News Department, Xinhua News Agency, Beijing, China

3. Department of Physical Education, University of International Business and Economics, Beijing, China

4. The School of Sport, Exercise, and Health Science, Loughborough University, Loughborough, UK

Publisher

Informa UK Limited

Subject

Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/17430437.2022.2137406

Reference88 articles.

1. Football Cultures and Identities

2. A Test of the Two-Step Flow in Diffusion of a New Product

3. Bassam, Tom. 2021. “Premier League Pens Chinese Digital Rights Deal with IQiyi.” www.Sportspromedia.Com. https://www.sportspromedia.com/news/premier-league-china-digital-streaming-tv-rights-iqiyi-2021-pp-sports/.

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