Influence of sports fan ethnocentrism on identification and media consumption intention: a preliminary investigation with Taiwanese baseball fans-Reference-Cited by-同舟云学术

Influence of sports fan ethnocentrism on identification and media consumption intention: a preliminary investigation with Taiwanese baseball fans

Published:2020-06-11 Issue:1 Volume:25 Page:23-41
ISSN:1743-0437
Container-title:Sport in Society
language:en
Short-container-title:Sport in Society

Author:

Chiu Weisheng¹,Won Doyeon²

Affiliation:

1. The Open University of Hong Kong, Institute of International Business and Governance, Kowloon, Hong Kong

2. Department of Kinesiology, Texas A&M University-Corpus Christi, Corpus Christi, TX, USA

Publisher

Informa UK Limited

Subject

Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/17430437.2020.1772232

Reference84 articles.

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2. Global marketing strategy in professional sports. Lessons from FC Bayern Munich

3. Human Brands in Sport: Athlete Brand Personality and Identification

4. Consumer‐brand relationships in sport: brand personality and identification

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