Sport CSR as a hidden marketing strategy? A study of Djarum, an Indonesian tobacco company-Reference-Cited by-同舟云学术

Sport CSR as a hidden marketing strategy? A study of Djarum, an Indonesian tobacco company

Published:2020-05-25 Issue:9 Volume:24 Page:1609-1632
ISSN:1743-0437
Container-title:Sport in Society
language:en
Short-container-title:Sport in Society

Author:

Siahaya Isabella Astrid¹²,Smits Tim¹

Affiliation:

1. Institute for Media Studies, KU Leuven, Leuven, Belgium

2. Department of Communication, Atma Jaya Catholic University of Indonesia, Jakarta, Indonesia

Publisher

Informa UK Limited

Subject

Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/17430437.2020.1764537

Reference78 articles.

1. The Nature and Management of Ethical Corporate Identity: A Commentary on Corporate Identity, Corporate Social Responsibility and Ethics

2. Community Sport Events and CSR Sponsorship

3. BBC Indonesia. 2019. “Dilema penghentian audisi beasiswa bulutangkis Djarum: Antara ‘eksploitasi anak’ atau cekaknya anggaran pemerintah?” 9 September. Accessed 06 March 2020. https://www.bbc.com/indonesia/49627083

4. Corporate Ethical Identity as a Determinant of Firm Performance: A Test of the Mediating Role of Stakeholder Satisfaction

5. Bisa, Kita. 2019. Accessed 18 January. https://www.youtube.com/watch?v=ccN-IkbX0Dk.

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