“Winning the women’s world cup”: gender, branding, and the Australia/New Zealand As One 2023 social media strategy for the FIFA Women’s World Cup 2023™
Author:
Affiliation:
1. Department of Sport Leadership & Management, Miami University, Oxford, OH, USA
2. Independent scholar, Worcester, UK
3. School of Sport, Exercise and Nutrition, Massey University, Palmerston North, New Zealand
Publisher
Informa UK Limited
Subject
Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17430437.2021.1980780
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4. Australia and New Zealand Join Forces for 2023 Women’s World Cup Bid. 2019. “Australia and New Zealand Join Forces for 2023 Women’s World Cup Bid.” The Guardian, December 12. https://www.theguardian.com/football/2019/dec/13/australia-and-new-zealand-join-forces-for-2023-womens-world-cup-bid
5. Australia New Zealand Confirm Joint Bid. 2019. “Australia New Zealand Confirm Joint Bid.” FoxSports.com, December 12. https://www.foxsports.com/stories/soccer/australia-nz-confirm-joint-bid-for-2023-womens-world-cup
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