The LPGA’s global tour and domestic audience: factors influencing viewer’s intention to watch in the United States

Author:

Kim Euisoo1,Chung Kyu-soo2ORCID,Chepyator-Thomson Jepkorir Rose1,Lu Zhenqiu (Laura)3,Zhang James Jianhui1

Affiliation:

1. Sport Management and Policy, Department of Kinesiology, The University of Georgia, Athens, GA, USA

2. Department of Exercise Science and Sport Management, Kennesaw State University, Kennesaw, GA, USA

3. Department of Educational Psychology (Quantitative Methods), The University of Georgia, Athens, GA, USA

Publisher

Informa UK Limited

Subject

Cultural Studies

Reference94 articles.

1. Ajzen, I. 2006. Constructing a theory of planned behavior questionnaire. http://people.umass.edu/aizen/pdf/tpb.measurement.pdf. Accessed March 22, 2020.

2. Alvarez, A. 2018. While some are saying golf is on the decline, the LPGA Tour is enjoying an upswing. ESPN, January 23. www.espn.com

3. How Did the Sport Make You Feel? Looking at the Three Dimensions of Emotion through a Gendered Lens

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