Impression management of South Korean sports stars through image-based social media
Author:
Affiliation:
1. Department of Physical Education, Seoul National University, Seoul, Republic of Korea
Publisher
Informa UK Limited
Subject
Cultural Studies
Link
https://www.tandfonline.com/doi/pdf/10.1080/17430437.2021.1878146
Reference102 articles.
1. Managing celebrity via impression management on social network sites
2. The Impact of Young Celebrity Endorsements in Social Media Advertisements and Brand Image Towards the Purchase Intention of Young Consumers
3. Sport Stars
4. Qualitative Analysis on Stage: Making the Research Process More Public
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