The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process-Reference-Cited by-同舟云学术

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The influence of patriotism and fans’ fulfilment of sponsorship activation in the sponsor’s image transfer process

Published:2019-05-25 Issue:2 Volume:23 Page:280-295
ISSN:1743-0437
Container-title:Sport in Society
language:en
Short-container-title:Sport in Society

Author:

Alonso Dos Santos Manuel¹,Velasco Vizcaíno Franklin²³,Pérez Campos Carlos⁴

Affiliation:

1. Universidad Católica de la Santísima Concepción, Concepción, Chili;

2. University of Texas at Arlington, Arlington, Texas, USA;

3. Universidad San Francisco de Quito, Quito, Ecuador;

4. Faculty of Psychology, Teaching and Educational Sciences, Catholic University of Valencia, Valencia, Spain

Publisher

Informa UK Limited

Subject

Cultural Studies

Link

https://www.tandfonline.com/doi/pdf/10.1080/17430437.2019.1619700

Reference81 articles.

1. Measuring the Effects of Event Sponsorship: Theoretical Frameworks and Image Transfer Models

2. Application of the Theory of Planned Behavior to Leisure Choice

3. Influence of the Virtual Brand Community in Sports Sponsorship

4. Involvement and Image Transfer in Sports Sponsorship

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3. Social media hook sports events: a systematic review of engagement;Communication & Society;2023-05-31

4. Cultivating a Sense of Belonging and Promoting Sports Fans' Travel Intentions: Evidence From an Emerging Economy Market;Tourism Analysis;2022-09-23

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