Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers-Reference-Cited by-同舟云学术

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Alexa, Tell Me More! The Effectiveness of Advertisements through Smart Speakers

Published:2022-01-02 Issue:1 Volume:26 Page:3-24
ISSN:1086-4415
Container-title:International Journal of Electronic Commerce
language:en
Short-container-title:International Journal of Electronic Commerce

Author:

Park Kyuhong¹,Park Yongjin²,Lee Junyeong³,Ahn Jae-Hyeon⁴,Kim Dongyeon⁵

Affiliation:

1. Korea Institute of Science and Technology (KIST), Seongbuk-gu, Seoul, Republic of Korea

2. City University of Hong Kong, Kowloon Tong, Kowloon, HKSAR

3. Chungbuk National University, Seowon-gu, Cheongju-si, Chungcheongbuk-do, Republic of Korea

4. Korea Advanced Institute of Science and Technology (KAIST), Dongdaemun-gu, Seoul, Republic of Korea

5. Dong-A University, Seo-gu, Busan, Republic of Korea

Publisher

Informa UK Limited

Subject

Economics and Econometrics,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/10864415.2021.2010003

Reference89 articles.

1. AdobeDigitalInsights. State of Voice Assistants. 2019. https://www.slideshare.net/adobe/state-of-voice-assistants-2019.

2. Advertising in the IoT Era: Vision and Challenges

3. Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences

4. Avatar-Mediated Networking: Increasing Social Presence and Interpersonal Trust in Net-Based Collaborations

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2. The secret of voice: How acoustic characteristics affect video creators' performance on Bilibili;Decision Support Systems;2024-04

3. Die neue Art der Interaktion mit Konsument:innen – Eine Analyse der Chancen und Herausforderungen von Smart Speakern;Marketingtechnologien;2023

4. A Study on the Phonetic Inventory Development of Children with Cochlear Implants for 5 Years after Implantation;Interspeech 2022;2022-09-18

5. Data Privacy Concerns Using mHealth Apps and Smart Speakers: Comparative Interview Study Among Mature Adults;JMIR Formative Research;2022-06-13

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