Heterophily or Homophily of Social Media Influencers: The Role of Dual Parasocial Relationships in Impulsive Buying
Author:
Funder
National Natural Science Foundation of China
National Social Science Fund of China
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2023.2255112
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1. A meta-analysis of consumer impulse buying
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