Cooperative Advertising in Dual-Channel Supply Chain Under Asymmetric Demand Information
Author:
Affiliation:
1. School of Business, Renmin University of China, Beijing, China
Funder
the National Natural Science Foundation of China
the Natural Science Foundation of Beijing Municipality
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2022.2158597
Reference53 articles.
1. Strategic Information Management Under Leakage in a Supply Chain
2. Vertical cooperative advertising and pricing decisions in a manufacturer–retailer supply chain: A game-theoretic approach
3. Optimal cooperative advertising integration strategy for organizations adding a direct online channel
4. Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition
5. Effects of the pricing and cooperative advertising policies in a two-echelon dual-channel supply chain
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