Direct Selling, Reselling, or Agency Selling? Manufacturer’s Online Distribution Strategies and Their Impact
Author:
Affiliation:
1. School of Business, Jiangnan University, Wuxi, China
2. Lingnan College, Sun Yat-sen University, Guangzhou, China
3. Business School, University of International Business and Economics, Beijing, China
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2020.1715530
Reference27 articles.
1. Agency Selling or Reselling? Channel Structures in Electronic Retailing
2. “Bricks-and-mortar” vs. “clicks-and-mortar”: An equilibrium analysis
3. Wholesale Pricing or Agency Pricing on Online Retail Platforms: The Effects of Customer Loyalty
4. Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
5. The perils of selling online: Manufacturer competition, channel conflict, and consumer preferences
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