A Retailer’s Decision to Join a Promotional Event of an E-commerce Platform
Author:
Affiliation:
1. Business Information Systems and Operations Management, UNC Charlotte, Charlotte, USA
2. Elon University, Elon, USA
Publisher
Informa UK Limited
Subject
Economics and Econometrics,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/10864415.2020.1715529
Reference36 articles.
1. Optimal Pricing of Seasonal Products in the Presence of Forward-Looking Consumers
2. The Effect of Red Background Color on Willingness-to-Pay: The Moderating Role of Selling Mechanism
3. An Overview of Pricing Models for Revenue Management
4. Periodic Pricing of Seasonal Products in Retailing
5. Procuring Fast Delivery: Sole Sourcing with Information Asymmetry
Cited by 18 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Adoption Strategies of E-Commerce Consumer Credit Services: A Dual-channel Competition Perspective;International Journal of Production Economics;2024-08
2. Competitive coupon promotions: a theory-based model for online retail platforms and third-party sellers;Electronic Commerce Research;2024-06-23
3. How to Retain My Consumers? Investigating Incumbents’ Promotional Strategies Upon New Business Entry in the Online-to-Offline Context;International Journal of Electronic Commerce;2024-06-19
4. Inaction inertia in online shopping: impact of promotional formats and sequence;Journal of Consumer Marketing;2024-04-30
5. Developing urban infrastructure constructions for increasing e-commerce sales: the moderating roles of aging population;Industrial Management & Data Systems;2024-04-25
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3