Effects of Responsibility Appeals for Pro-Environmental Ads: When Do They Empower or Generate Reactance?
Author:
Affiliation:
1. Research Center for Humanities and Social Sciences, Academia Sinica, Taipei, Taiwan
Funder
Ministry of Science and Technology in Taiwan
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Environmental Science (miscellaneous)
Link
https://www.tandfonline.com/doi/pdf/10.1080/17524032.2021.1876132
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1. When environmental messages should be assertive: examining the moderating role of effort investment
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