It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging-Reference-Cited by-同舟云学术

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It's Easy Being Green: The Effects of Argument and Imagery on Consumer Responses to Green Product Packaging

Published:2012-08-03 Issue:4 Volume:6 Page:441-458
ISSN:1752-4032
Container-title:Environmental Communication
language:en
Short-container-title:Environmental Communication

Author:

Spack Justine A.,Board Virginia E.,Crighton Lindsay M.,Kostka Phillip M.,Ivory James D.

Publisher

Informa UK Limited

Subject

Management, Monitoring, Policy and Law,Environmental Science (miscellaneous)

Link

http://www.tandfonline.com/doi/pdf/10.1080/17524032.2012.706231

Reference42 articles.

1. Shades of Green: A Multidimensional Analysis of Environmental Advertising

2. Selling green: US FTC releases proposed revisions to the “Green Guides”

3. Effects of need for cognition on message evaluation, recall, and persuasion.

4. Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

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3. Pre-cycling contemplation – an explanation on the interplay between recycling consideration and purchase intention, and the role of semiotic knowledge;Cogent Business & Management;2024-06-29

4. (Un)believably Green: The Role of Information Credibility in Green Food Product Communications;Environmental Communication;2024-03-08

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