Go Negative for Clicks: Negative Sentiment in Environmental Advocacy Emails Is Associated with Increased Public Engagement-Reference-Cited by-同舟云学术

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Go Negative for Clicks: Negative Sentiment in Environmental Advocacy Emails Is Associated with Increased Public Engagement

Published:2024-07-14 Issue: Volume: Page:1-7
ISSN:1752-4032
Container-title:Environmental Communication
language:en
Short-container-title:Environmental Communication

Author:

Sol Hart P.¹,Soroka Stuart N.²,Hiaeshutter-Rice Dan³

Affiliation:

1. Department of Communication and Media, University of Michigan, Ann Arbor, MI, USA

2. Departments of Communication and Political Science, University of California, Los Angeles, CA, USA

3. Department of Advertising + Public Relations, Michigan State University, East Lansing, MI, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/17524032.2024.2372579

Reference35 articles.

1. Individual-level differences in negativity biases in news selection

2. Bad is Stronger than Good

3. Left- and Right-Leaning News Organizations Use Negative Emotional Content and Elicit User Engagement Similarly

4. What Makes Online Content Viral?

5. Brader, T. (2006). Campaigning for hearts and minds: How emotional appeals in political ads work. University Of Chicago Press.

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