Visual content analysis of visitors’ engagement with an instagrammable exhibition

Author:

Rhee Bo-A.1,Pianzola Federico2ORCID,Choi Jongwon3,Hyung Wooseok4,Hwang Jinsoo4

Affiliation:

1. School of Art & Technology, Chung-Ang University, Seoul, Republic of Korea

2. University of Groningen, Groningen, Netherlands

3. Graduate School of Advanced Imaging Science, Multimedia and Film, Chung-Ang University, Seoul, Republic of Korea

4. School of Integrative Engineering, Chung-Ang University, Seoul, Republic of Korea

Funder

Chung-Ang University

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Visual Arts and Performing Arts,Business and International Management

Reference62 articles.

1. Albright, Z. 2019. “The Future of Museums: The Importance of Physical Institutions.” Accessed May 3, 2021. http://zalbright.com/files/theFutureofMuseums.pdf.

2. Anastasi, E. H. 2020. “The Experiential Museum: Immersive Installation Art in the Age of Social Media. Senior Projects Spring 2020. Bard College. Accessed April 3, 2021. https://digitalcommons.bard.edu/cgi/viewcontent.cgi?article=1055&context=senproj_s2020

3. Arias, M. P. 2018. “Instagram Trends: Visual Narratives of Embodied Experiences at the Museum of Islamic Art.” MW18: Museums and the Web conference. Accessed April 23, 2021. https://mw18.mwconf.org/paper/instagram-trends-visual-narratives-of-embodied-experiences-at-the-museum-of-islamic-art/.

4. Hybrid design creates innovative museum experiences

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