Tourism marketing in a metaverse context: the new reality of European museums on meta-Reference-Cited by-同舟云学术

Tourism marketing in a metaverse context: the new reality of European museums on meta

Published:2023-05-10 Issue:4 Volume:38 Page:468-489
ISSN:0964-7775
Container-title:Museum Management and Curatorship
language:en
Short-container-title:Museum Management and Curatorship

Author:

Sánchez-Amboage Eva¹^ORCID,Enrique Membiela-Pollán Matías¹,Martínez-Fernández Valentín-Alejandro¹,Molinillo Sebastian²

Affiliation:

1. Area of Marketing and Market Research, Faculty of Business and Economy, University of A Coruña, A Coruña, Spain

2. Department of Business Management, University Institute of Tourist Investigation, Intelligence and Innovation, University of Malaga, Malaga, Spain

Funder

University of A Coruña

Publisher

Informa UK Limited

Subject

Tourism, Leisure and Hospitality Management,Visual Arts and Performing Arts,Business and International Management

Link

https://www.tandfonline.com/doi/pdf/10.1080/09647775.2023.2209841

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