Managing edutainment and perceived authenticity of museum visitor experience: insights from qualitative study
Author:
Affiliation:
1. Marketing Department, Faculty of Economics & Business, University of Zagreb, Zagreb, Croatia
Publisher
Informa UK Limited
Subject
Tourism, Leisure and Hospitality Management,Visual Arts and Performing Arts,Business and International Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/09647775.2019.1630850
Reference62 articles.
1. New technologies and cultural consumption – edutainment is born!
2. Co‐Creating, Co‐producing and Connecting: Museum Practice Today
3. Dark tourism shops: selling “dark” and “difficult” products
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