Dynamic pricing with reference price effects in integrated online and offline retailing
Author:
Affiliation:
1. KEDGE Business School, Marseille, France
2. Centre of Excellence for Supply Chain Innovation & Transportation, KEDGE Business School, Bordeaux, France
3. Hasso Plattner Institute, University of Potsdam, Potsdam, Germany
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00207543.2021.1973136
Reference84 articles.
1. E-fulfillment and multi-channel distribution – A review
2. Dynamic Pricing Under Consumer Reference-Price Effects
3. Distribution network deployment for omnichannel retailing
4. Offline Showrooms in Omnichannel Retail: Demand and Operational Benefits
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