Simultaneous use of customer, product and inventory information in dynamic product promotion
Author:
Affiliation:
1. Villanova School of Business, Department of Management and Operations, Villanova University , Villanova, PA, USA
2. Farmer School of Business, Department of Management, Miami University , Oxford, OH, USA
Publisher
Informa UK Limited
Subject
Industrial and Manufacturing Engineering,Management Science and Operations Research,Strategy and Management
Link
https://www.tandfonline.com/doi/pdf/10.1080/00207543.2017.1412529
Reference32 articles.
1. Making Better Fulfillment Decisions on the Fly in an Online Retail Environment
2. Advancing research on loyalty programs: a future research agenda
3. Does In-Store Marketing Work? Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation at the Point of Purchase
4. Dynamic Pricing Through Discounts for Optimizing Multiple-Class Demand Fulfillment
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