Cracking the Snapcode: Understanding the Organizational and Technological Influences of Strategic Social Media Adoption
Author:
Affiliation:
1. School of Communications, Brigham Young University, Provo, USA
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2019.1686640
Reference54 articles.
1. Social media adoption among Turkish public relations professionals: A survey of practitioners
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3. Social Media and Shared—or Divergent—Uses? A Coorientation Analysis of Public Relations Practitioners and Journalists
4. Sharing the small moments: ephemeral social interaction on Snapchat
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