The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis-Reference-Cited by-同舟云学术

The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis

Published:2022-03-15 Issue:2 Volume:16 Page:313-331
ISSN:1553-118X
Container-title:International Journal of Strategic Communication
language:en
Short-container-title:International Journal of Strategic Communication

Author:

Park Sun-Young¹,Loo Boon Thau²

Affiliation:

1. Communication Department, College of Liberal Arts, University of Massachusetts Boston, Boston, Massachusetts, USA

2. School of Engineering and Applied Science, Department of Computer and Information Science (Primary Appointment), Electrical and Systems Engineering (Secondary Appointment), University of Pennsylvania, Philadelphia, Pennsylvania, USA

Publisher

Informa UK Limited

Subject

Sociology and Political Science,Communication

Link

https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2022.2032079

Reference58 articles.

1. Social Capital: Prospects for a New Concept

2. Agrawal, A. J. (2016, May 4). How to advertise your startup without actually advertising it. Forbes. https://www.forbes.com/sites/ajagrawal/2016/05/04/how-to-advertise-your-startup-without-actually-advertising-it/#7fab84cb62aa

3. Agrawal, A., Catalini, C. & Goldfarb, A. (2011). The geography of crowdfunding. NBER Working Paper No. 16820. http://www.nber.org/papers/w16820

4. Blanks, R. (2017, December 13). A startup’s guide to social media advertising. Hyperpotamus. https://hypepotamus.com/community/startups-guide-to-social-media-advertising/

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