Paid, Earned, Shared and Owned Media From the Perspective of Advertising and Public Relations Agencies: Comparing China and the United States
Author:
Affiliation:
1. Bradley University, Peoria, Illinois, USA
2. Baylor University, Waco, Texas, USA
3. University of Colorado–Boulder, Boulder, Colorado, USA
Publisher
Informa UK Limited
Subject
Sociology and Political Science,Communication
Link
https://www.tandfonline.com/doi/pdf/10.1080/1553118X.2018.1426002
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