The influence of AR virtual clothing design elements on Chinese consumers’ purchase intention: Novelty, craftsmanship, trendiness, and sociability
Author:
Affiliation:
1. Zhejiang Sci-Tech University, Hangzhou, China
2. Huzhou Research institute of Zhejiang Sci-Tech University, Huzhou, China
Funder
‘Research on Ethnic Costume Culture Based on the Survey Data of Westerners in Southwest China from Late Qing Dynasty to the Republic of China’
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/14606925.2024.2372173
Reference52 articles.
1. Allaire C. 2020. “Would You Spend Real Money on Virtual Clothes?” Vogue.com. Accessed May 27 2021. https://www.vogue.com/article/ tribute-virtual-clothes-digital-fashion.
2. The personalisation-privacy paradox: Consumer interaction with smart technologies and shopping mall loyalty
3. Shopping with augmented reality: How wow-effect changes the equations!
4. Understanding Web Experience and Perceived Web Enjoyment as Antecedents of Online Purchase Intention
5. Understanding Information Systems Continuance: An Expectation-Confirmation Model
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