The use of augmented and virtual reality to enhance the customer experience
Author:
Affiliation:
1. The Independent Institute of Education (IIEMSA), Research and Post Graduate Studies Unit, Ruimsig, South Africa
Publisher
Informa UK Limited
Link
https://www.tandfonline.com/doi/pdf/10.1080/20421338.2024.2326791
Reference63 articles.
1. Adopting open innovation for SMEs and industrial revolution 4.0
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4. Challenges and Practical Considerations in Applying Virtual Reality in Medical Education and Treatment
5. Bardi Joe. 2019. “What Is Virtual Reality: Definitions Devices and Examples.” Defy Reality™ – The 3D Commerce Blog [Blog]. March 26 2019. https://www.marxentlabs.com/what-is-virtual-reality/.
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