Consumers’ perception of green brand attributes and its outcomes: a sustainable perspective
Author:
Affiliation:
1. Department of Management Sciences, COMSATS University Islamabad, Lahore, Pakistan
2. Department of Management Sciences, COMSATS University Islamabad, Wah Cantt, Rawalpindi, Pakistan
Publisher
Informa UK Limited
Subject
Management, Monitoring, Policy and Law,Fluid Flow and Transfer Processes,General Environmental Science,Water Science and Technology,Geography, Planning and Development
Link
https://www.tandfonline.com/doi/pdf/10.1080/09640568.2023.2178882
Reference124 articles.
1. Green Innovation and Financial Performance
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4. Brand credibility, customer loyalty and the role of religious orientation
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