From an aggregate to a brand network: a study of the brand portfolio at L'Oréal-Reference-Cited by-同舟云学术

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From an aggregate to a brand network: a study of the brand portfolio at L'Oréal

Published:2010-04 Issue:1-2 Volume:26 Page:74-89
ISSN:0267-257X
Container-title:Journal of Marketing Management
language:en
Short-container-title:Journal of Marketing Management

Author:

Chailan Claude

Publisher

Informa UK Limited

Subject

Marketing,Strategy and Management

Link

http://www.tandfonline.com/doi/pdf/10.1080/02672570903461130

Reference56 articles.

1. Firm Resources and Sustained Competitive Advantage

2. Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view

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1. The “Cosmetic Feminism” of L’Oréal Paris. A Study of the Representation of Mature Women from the Perspective of Femvertising;Women's Studies;2024-01-05

2. L'Oréal;Advances in Marketing, Customer Relationship Management, and E-Services;2023-01-23

3. Brand deletion implementation: The effect on performance of context and process factors;European Management Journal;2021-02

4. Czynniki decydujące o strategicznym znaczeniu kraju pochodzenia - perspektywa menedżerów przedsiębiorstw branży AGD z rynków wschodzących;Przegląd Organizacji;2020-03-31

5. Country of origin from a management perspective of emerging market companies;International Journal of Management and Economics;2019-09-01

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