Social customer relationship management: An integrated conceptual framework-Reference-Cited by-同舟云学术

Social customer relationship management: An integrated conceptual framework

Published:2018-10-15 Issue:2 Volume:28 Page:172-188
ISSN:1936-8623
Container-title:Journal of Hospitality Marketing & Management
language:en
Short-container-title:Journal of Hospitality Marketing & Management

Author:

Dewnarain Senika¹,Ramkissoon Haywantee²³⁴,Mavondo Felix³

Affiliation:

1. Charles Telfair Campus, Curtin University, Mauritius

2. School of Marketing, Curtin Business School, Curtin University, Perth, Australia

3. Department of Marketing, Monash Business School, Monash University, Melbourne, Australia

4. School of Tourism & Hospitality, College of Business & Economics, University of Johannesburg, Johannesburg, South Africa

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/19368623.2018.1516588

Reference86 articles.

1. Anton, J. (1996). Customer relationship management: Making hard decisions with soft numbers (pp. 183). Upper Saddle River, New Jersey, USA: Prentice-Hall.

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