Impact of brand experience on loyalty
Author:
Affiliation:
1. School of Business, KDU Penang University College, Georgetown, Penang, Malaysia
2. School of Management, Universiti Sains Malaysia, Gelugor, Penang, Malaysia
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/19368623.2018.1445055
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1. Managing Assets and Skills: The Key to a Sustainable Competitive Advantage
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