The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions-Reference-Cited by-同舟云学术

The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions

Published:2022-05-03 Issue:5 Volume:31 Page:527-534
ISSN:1936-8623
Container-title:Journal of Hospitality Marketing & Management
language:en
Short-container-title:Journal of Hospitality Marketing & Management

Author:

Gursoy Dogan¹²,Malodia Suresh³,Dhir Amandeep⁴⁵⁶

Affiliation:

1. School of Hospitality Business Management, Carson College of Business, Washington State University, Pullman, Washington, USA

2. School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South Africa

3. Strategic Marketing Area, MICA, Ahmedabad, India

4. Department of Management, School of Business & Law, University of Agder, Agder, Norway

5. Norwegian School of Hotel Management, University of Stavanger, Stavanger, Norway

6. Optentia Research Focus Area, North-West University, Vanderbijlpark, South Africa

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/19368623.2022.2072504

Reference7 articles.

1. Ball, M. (2021, June 29). Framework for the metaverse. MatthewBall.vc. [Google Scholar]. Retrieved February 18, 2022 from https://www.matthewball.vc/all/forwardtothemetaverseprimer

2. Mixed Reality (MR) for Generation Z in Cultural Heritage Tourism Towards Metaverse

3. Caulfield, B. (2021, August 10). What is the metaverse? The official NVIDIA Blog. Google Scholar. Retrieved March 5, 2022, from https://blogs.nvidia.com/blog/2021/08/10/what-is-the-metaverse

4. Herrman, J. & Browning, K. (2021, July 10). Are we in the metaverse yet? The New York Times. Retrieved March5, 2022, from https://www.nytimes.com/2021/07/10/style/metaverse-virtual-worlds.html?%3Fmc=aud_dev&ad-keywords=auddevgate&gclid=CjwKCAjwzaSLBhBJEiwAJSRoksQC2o3eU9nurJhxNMp1dNXKX6QYwHqaFyot3sCemL1fkhEWekNDehoC0ZAQAvD_BwE&gclsrc=aw.ds

5. Advertising in the Metaverse: Research Agenda

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