How do social norms affect customers’ food selections at restaurants? Investigating social norms misalignment using polynomial regression with response surface analysis-Reference-Cited by-同舟云学术

How do social norms affect customers’ food selections at restaurants? Investigating social norms misalignment using polynomial regression with response surface analysis

Published:2019-09-19 Issue:6 Volume:29 Page:702-721
ISSN:1936-8623
Container-title:Journal of Hospitality Marketing & Management
language:en
Short-container-title:Journal of Hospitality Marketing & Management

Author:

Jun Jinhyun¹,Arendt Susan W.²

Affiliation:

1. Debbie and Jerry Ivy College of Business, Iowa State University, Ames, Iowa, USA

2. Apparel, Events, and Hospitality Management Department, Iowa State University, Ames, Iowa, USA

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/19368623.2019.1662354

Reference94 articles.

1. Ajzen, I. (2002). Constructing a TPB questionnaire: Conceptual and methodological consideration. Retrieved from http://www.uni-bielefeld.de/ikg/zick/ajzen/20construction/20a/20tpb/20questionnaire.pdf

2. How to Test Questions About Similarity in Personality and Social Psychology Research

3. Berkowitz, A. D. (2004). The social norms approach: Theory, research, and annotated bibliography. Retreived from http://www.alanberkowitz.com/articles/social_norms.pdf

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