More is not always better: determinants of choice overload and satisfaction with customization in fast casual restaurants
Author:
Affiliation:
1. School of Hospitality and Tourism Management, Purdue University, West Lafayette, Indiana, United States
2. Division of Consumer Science, School of Hospitality and Tourism Management, Purdue University, West Lafayette, Indiana, United States
Publisher
Informa UK Limited
Subject
Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/19368623.2021.1946879
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