Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y-Reference-Cited by-同舟云学术

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Antecedents and Outcomes of Lifestyle Hotel Brand Attachment and Love: The case of Gen Y

Published:2017-08-31 Issue:3 Volume:27 Page:281-298
ISSN:1936-8623
Container-title:Journal of Hospitality Marketing & Management
language:en
Short-container-title:Journal of Hospitality Marketing & Management

Author:

Liu Chyong-Ru¹,Wang Yao-Chin²,Chiu Tsui-Hua³,Chen Shan-Pei⁴

Affiliation:

1. Department of Marketing and Tourism Management, National Chiayi University, Chiayi City, Taiwan

2. School of Human Environmental Sciences, University of Arkansas, Fayetteville, AR, USA

3. Department of Tourism & Recreation Management, Kao Yuan University, Kaohsiung City, Taiwan

4. Department of Tourism and Hospitality, Taipei City University of Science and Technology, Taipei City, Taiwan

Funder

Ministry of Science and Technology in Taiwan

Publisher

Informa UK Limited

Subject

Marketing,Tourism, Leisure and Hospitality Management,Management Information Systems

Link

https://www.tandfonline.com/doi/pdf/10.1080/19368623.2017.1364197

Reference83 articles.

1. The role of brand love in consumer‐brand relationships

2. Social Identity Theory and the Organization

3. On the evaluation of structural equation models

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